About Plush

Plush is… part sketchbook, part haberdashery, part maker’s space — and a bit of an artist’s retreat. After three decades in fashion design, I launched Plush to create clothing that resonates on a more personal level. Here, I connect directly with customers and design on a thoughtful, more intentional scale, where every piece can carry meaning.

I find inspiration in the simple things. A traditional argyle sweater becomes an expression of pop culture imagery. A vintage all-sports mascot gets reborn as a powerful graphic. Heritage knitting techniques are reimagined through a modern eye — nostalgic but new.

Sometimes, Plush is a classic button-down shirt, cut in sturdy striped Oxford cloth, detailed with horn buttons and pockets — perfect as a light summer jacket. Or it’s ultra-thin, superfine cashmere spun into tee-shirt weight for an elevated basic. It might even be a roomy beach bag that unfolds into a Turkish towel — both unexpected and essential. You decide.

At its core, Plush defines what I believe American sportswear should be: bold, stylish, authentic, and wearable. It’s a connection to a time and a place — and I hope it becomes something uniquely special to you too.

About Daniel Hammond

Daniel Hammond is a graduate of Parson’s School of Design and began his career in New York as a textile design assistant at Emmanuel/Emmanuel Ungaro. He soon established himself as an independent designer, working across New York, Paris, and Hong Kong. Over the years, he led creative direction and licensing design for brands including Nautica, Oscar de la Renta, and Perry Ellis, while also developing private label collections for retailers such as Barneys New York, Lord & Taylor, and Saks. He now resides full-time in Provincetown, Massachusetts, where he designs and collaborates with a team of local designers and artisans, creating limited-edition garments that reflect his commitment to craftsmanship and individuality. 

Mission Statement

Plush blends timeless craftsmanship with modern innovation to create unique, luxury garments made from the finest natural materials. Guided by a deep appreciation for individuality and personal style, we reimagine time-honored knitting and sewing techniques that inspire a lasting connection between design and shared memories.